- Embed in URL
- Manual Entry
- Viewing the Data
A referrer code is a short identifier, or piece of text, that helps distinguish different sources of customer traffic—i.e. the places that referred them to iTickets.
For example, imagine that you want to run two ads for your event: one on Facebook, and one through email. You could attach the codes
- Referrer codes will work even on master events.
- Referrer codes cannot contain spaces.
- Referrer codes cannot be used at the same time that a password presale is active. The presale password will override them for all orders placed before the public on-sale.
See below for a few ways to use a referrer code.
Embed in URL
The simplest way is to use a different tracking URL in each place that links to your event, with the appropriate referrer code embedded inside the URL.
Find Destination URL
Begin with the URL of your event. For example, an iTickets event page:
365868, your event page URL will have its own event ID at the end.)
In some cases, you can also use a landing page instead of an iTickets event page. However, it must be programmed to handle an iTickets referrer code.
Create Tracking URL
Once you have the destination URL, use our URL Builder to modify it.
This form has a few extra fields on it, in case you want a full tracking URL that uses the UTM standard. (This enables compatibility with services like Google Analytics.)
- Enter the Destination URL as mentioned above.
- The Source field can be something basic, like the name of the organization or platform that controls the ad space. This field is not important to Box Office; only to Google Analytics, and other fully featured tracking solutions.
- The Content field should contain the referrer code that you want to use. This can be the same as Source, or it can be something more specific like a numeric ID. You must decide what type of code will work best with your market-tracking strategy. This is the only field that will appear on Box Office orders.
In the example shown below, if a customer clicks this tracking URL and then places an order, their order will be marked with the referrer code
154-270818. (This ID relates uniquely to a single advertisement.)
Once all the data is entered, a modified URL will appear at the bottom, with the tracking info embedded. You can copy this to use wherever you like.
One typical strategy, after creating the tracking URL, is to shorten it using a service like Bitly. With this, you can track clicks too (instead of just pageviews & conversions, etc).
If you have customer traffic from places with no tracking URL, you can enable a field on the order form. This means a referrer code can be manually entered for each order.
You can enable this field either for customers, or admins.
From inside the event, go to Order Settings > Customer Order.
Under "Items Page," find the checkbox labelled "Show referrer box," enable it, and click Save.
See also: Admin Order Settings
From inside the event, go to Order Settings > Admin Order. Make sure that "Extra Information" is enabled, and enable the switch labelled "Referrer."
Viewing the Data
See also: Finding Orders
Go to Orders > Search in the main menu bar. Use the field labelled "Referrer" to filter your search results.
You can also find referrer codes under Reports > Referral Codes, or in customer order exports in the column labelled "referrer."